Managing Brand You by Jerry S. Wilson

August 1, 2008 at 8:42 am Leave a comment

Subtitled: Seven Steps to creating your most successful self.

I’ll admit I mostly skimmed this. It’s an interesting combination of information on how companies create strong brands (with good case studies on Tide, Coca-Cola, Harley Davidson) and how you can apply the author’s seven step approach to creating a strong brand for yourself. So on one hand it’s a good business book with interesting information on how to brand, and on the other hand it’s got this self-help feel to hit. WIth worksheets and exercises to discovering your brand and creating an action plan. Which I found quite intesting and useful.

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Entry filed under: Business, Nonfiction, Self Help. Tags: , , .

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I'm currently reading: Castaways by Elin Hilderbrand . . . Look for a review soon!

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