Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 by Pete Blackshaw

October 31, 2008 at 8:19 am Leave a comment

Subtitled: Running a business in today’s consumer-driven world.

I really enjoyed this book. Very eye-opening and engaging. The author makes relevant points about engaging with your customers via the Internet and the consumer generated media, that is really the norm these days.

It’s a small book, but packed full of useful and relevant tips and hints of how a company should respond to CGM and how to become a transparent organization. I’d recommend it to anyone in charge of marketing, public relations, customer service, or the director of an organization.

Here’s a link to the author’s blog. And a link to the book’s web site.

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Entry filed under: Business, Nonfiction, Recommended. Tags: , .

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